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Google Digital Garage is Coming to Newark!
November 2 @ 10:00 am - 4:00 pmFREE
The Digital Garage is a multi-million pound initiative to help businesses in the UK make the most out of the internet and learn skills that are crucial for the digital age.
In conjunction with Robert Jenrick MP, Google will be offering free training on building a digital marketing plan, social media strategy, getting your business visible on Google, and digital advertising.
The event will take place on November 2nd at Castle House on Great North Road from 10:00-16:00. Registration, which will be on a first-come first-served basis, will go live in a few weeks on g.co/MarketsTourUK
The day will include a brief introduction by Robert Jenrick MP and then workshops on:
- Build a Digital Marketing Plan
- Social Media Strategy
- Get your business visible on Google
- Introduction to Digital Advertising
- Answer Questions with Data
Why is Google in Newark?
Google has long been a supporter of the UK towns. We are a founding member of the Great British High Street awards, run with the Department for Communities and Local Government, helping provide expert training to the UK’s most stand-out towns. We also run the Google Digital Garage in cities around the UK, providing a free digital skills training to all who can attend.
Through touring high streets around the country with the Google Digital Garage and working with the Government’s National Skills Partnership, we have seen first-hand the appetite of communities such as Newark for digital skills training. We want to match this appetite with specific, tailored training to market towns across the UK, giving local people and traders the tools and digital skills they need to grow their businesses, careers and confidence.
Google’s Market Town Tour
Market towns have traditionally poor levels of digital skills and connectivity. Research from Innovate UK found that the top priority (42%) for towns was digital skills, followed by improved digital marketing (36%). In its Digital High Street 2020 report, the Future High Streets Forum identified eliminating the digital skills gap as of the four key achievements required to revitalise high streets. Research from Rural England found that half of rural companies struggled with a lack of digitally-skilled staff and training opportunities.
The business opportunities are clear. Government research shows that SMEs with a strong web presence grow more than twice as quickly as competitors, create more than twice as many jobs, and are 50% more likely to sell outside of their immediate region. Our own experience with the Google Digital Garage has found that 68% of businesses who have upskilled digitally have seen positive results – in sales, bookings, traffic or followers.
In early 2018 it was announced that superfast broadband was available in at least 95% of UK households, overcoming years of connectivity issues for rural communities. With this added connectivity there is a significant opportunity. There are hundreds of market towns in the UK which not only have a significant economic impact, supporting the local economy and jobs, but also have critical social and cultural benefits. They aren’t just shops, they’re part of the infrastructure that makes up a town’s heritage, culture and community.
We want to work directly with market towns to help them adapt and thrive in the digital age; giving them the digital skills needed to make the most of their connectivity. Google hopes that by providing dedicated, tailored, digital skills training we can help market towns grow; working together to help them take advantage and benefit from the tools the internet offers. We want to help them to thrive, not just as businesses, but also as key cultural components of the communities that they serve.
Digital Garage: Our work so far
- Since launching in March 2015 we have trained over 250,000 people through the programme, which has visited more than 200 villages, towns and cities.
- Google commissioned IPPR North to undertake independent research into the Digital Garage to provide an analysis of the impact of the project, including looking at how successful interventions could be more widely adopted by policymakers at local and national level. Interim findings from their research has shown that:
- 95% of learners reported that the training was ‘very’ or ‘extremely useful’
- 88% of participants had made changes to the way they run their businesses online
- 68% of learners attribute positive business results to changes made after attending training
- 49% had seen an increase in website visitor numbers
- 32% had seen an increase in customer numbers